Process Methodology

Even straightforward business goals often get mired in abstraction. Bridging them with user needs through real collaboration is no easy task.

"feature-set: detailed descriptions of functionality the site must include in order to meet user needs." - Garrett Form follows function. Content is king. These principles have been championed for decades—and they endure because they still hold true.

Ontologies, taxonomies, way-finding, conditional logic branching and the four paradigms of search. This is the stage where we start to turn the corner from abstraction to concrete. Arresting and visualizing complex conditional logic flows is one of my strengths.

"In the Tuftean sense: designing the presentation of information to facilitate understanding" - Garrett

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.