Dooney.com (Retail B2C Buy-flow Funnel Redesign)

Dooney.com (Retail B2C Buy-flow Funnel Redesign)

Retail B2C Buy-flow Funnel Redesign During this project engagement, I worked as UX Lead tasked with investigating, documenting and evangelizing new interface design and experience updates to Dooney’s checkout flow; a single page checkout (no Review page prior to...
Dooney.com (Retail B2C Native iOS App UI Design)

Dooney.com (Retail B2C Native iOS App UI Design)

iOS Native App Design Expanding Dooney’s Omni-channel supply chain It was a lot of fun helping the Dooney internal design team envision the interaction, interface and navigation design of the recently overhauled Dooney.com responsive Web experience as a native...
ILoveDooney.com (Retail B2C Content/UI Design)

ILoveDooney.com (Retail B2C Content/UI Design)

B2C E-commerce Redesign I Love Dooney (ILD) is Dooney and Bourke’s discount product portal. It is based on the Salesforce platform and was scheduled for a design overhaul in 2018. This ILD UX design project leveraged much of the discovery information I had been...
Dooney.com (Retail B2C Browse-flow Funnel Redesign)

Dooney.com (Retail B2C Browse-flow Funnel Redesign)

Retail B2C Browse-flow Funnel Redesign Overhauling Browse Flow Experience Track This project centered around the redesign of the browse flow track for Dooney.com with an improved, mobile-friendly and modernized user experience that enhanced the Dooney brand story...