Content Design / Re-branding

Content Design / Re-branding

B2C E-commerce Redesign I Love Dooney (ILD) is Dooney and Bourke’s discount product portal. It is based on the Salesforce platform and was scheduled for a design overhaul in 2018. This ILD UX design project leveraged much of the discovery information I had been...
B2C Shop Flow UX

B2C Shop Flow UX

B2C E-commerce Responsive Redesign Overhauling Browse Flow Experience Track This project centered around the redesign of the browse flow track for Dooney.com with an improved, mobile-friendly and modernized user experience that enhanced the Dooney brand story...
B2B Notification System (Agile & UX)

B2B Notification System (Agile & UX)

B2B Notification System: UX and Agile Working Together Saving a failing internal alert notification system project while coaching Agile newbies on how to role in the voice of UX During this exercise, I worked autonomously to investigate and document Dooney's existing...
Advanced Prototyping and Usability Testing

Advanced Prototyping and Usability Testing

Formal User Testing and Advanced Protyping A Complex Axure RP Prototype used for Formal Usability Testing After the DirecTV merger, the AT&T Buy Flow line of business needed to integrate DirecTV product offerings and content into the established AT&T online...