Content Design / Re-branding

Content Design / Re-branding

B2C Salesforce Ecommerce Redesign I Love Dooney (ILD) is Dooney and Bourke’s discount product portal. It is based on the Salesforce platform and was scheduled for a design overhaul in 2018. This ILD UX design project leveraged much of the discovery information I...
B2C Shop Flow UX

B2C Shop Flow UX

B2C Salesforce eCommerce Redesign Redesigning Dooney.com eCommerce Web site based on responsive principles and Salesforce This project centered around the redesign of Dooney.com with an improved, mobile-friendly and modernized user experience, while enhancing the...
B2B Notification System (Agile & UX)

B2B Notification System (Agile & UX)

UX Design and Agile Scrum Working Together Saving a failing internal alert notification system project while coaching Agile newbies on how to role in the voice of UX I can’t think of a project I’ve worked on with more layers of complexity. When I was...
Advanced Prototyping and Usability Testing

Advanced Prototyping and Usability Testing

Interactive Axure Shopping Cart Prototype A Complex Axure RP Prototype used for Formal Usability Testing After the DirecTV merger, the AT&T Buy Flow line of business needed to integrate DirecTV product offerings and content into the established AT&T online...