Resumé
UX Architect | Sr. Product Designer

+1 (303) 269-1421  |   shawn@shawnkelshaw.com

UX Resumé

Complex, enterprise-level UX project engagements make me smile. Moving the needle is my forte and I while I enjoy getting my hands dirty empathizing with user needs and producing design artifacts, I would also welcome opportunities that allow my management skills to be put to task. I would absolutely go bananas to work with augmented/virtual reality and/or voice-driven engagements.

Notable Engagements

Lead B2C UX / UI Designer, Dooney & Bourke

Led the UX/UI responsive redesign efforts for Dooney.com and ILoveDooney.com retail e-commerce buy flows impacting 1.5MM page views and ~$2.5MM online sales per month.

Led the UX/UI design strategy for Dooney’s native iOS application focused around Dooney’s Bag of the Week marketing campaign.

Conducted user interviews and documented user persona attributes and characteristics that drove various content redesign efforts.

Led UX/UI design strategy for Dooney.com browse flow overhaul effort. Responsible for producing various design artifacts including wire-frames, high-fidelity comps, redlines specifications and pattern libraries. Directed/managed offshore development team and provided quality assurance reviews.

Lead B2C UX / UI / IxD / Researcher, AT&T

Defined, designed and produced WCAG 2.0 AA compliant enterprise design standards for responsive data tables (complex, simple and summary) using mobile-first approach.

Produced complex, interactive and dynamic Axure prototype mimicking AT&T’s AS-IS checkout experience. Participated in multi-week formal usability and cognitive walk throughs as remote moderator targeting DirecTV customer reactions to newly merged DirecTV/AT&T digital experiences. Reported on research findings and recommended buy-flow user experience modifications to senior business stakeholders.

Provided user experience thought leadership impacting AT&T’s highly trafficked homepage and browse-flow digital journeys. Acted as user advocate during product backlog grooming and sprint planning sessions. Produced wire-frames, low and high fidelity compositions promoting product tile and product detail redesigns.

Information Architect, United States Social Security Administration

Proposed future-state information architecture overhaul plan of Social Security Administration’s PolicyNet portal impacting 77,000 users and 30MM page views per month.

Sr. User Experience Architect, Anthem Blue Cross Blue Shield

Evangelized internal UX strategy concepts while simultaneously restoring failing B2B portal project by training internal Agile team on how to incorporate UX into two week sprint methodology. Trained, mentored and managed small team of offshore UX resources.

User Interface Producer, USAA

Forrester Research awarded USAA the highest overall score in its 2017 mobile banking benchmark methodology. As UI Producer, I became very familiar with this methodology and responsible for leading project efforts through USAA’s strict UX tollgate program.

Usability is at the center of USAA’s award-winning UX methodology. As UI Producer, I worked closely with my usability counterpart to identity and validate various design and interactive hypotheses. Several of my hypotheses were proposed to (and adopted by) USAA’s enterprise design standards team.

Successfully led the UX and UI design translations of 32 legacy dotcom feature/functions to responsive (Bootstrap) supporting USAA’s credit card, banking and auto insurance lines of business while adhering to USAA’s strict UX tollgate program.

Education / Certifications

February 2019

CSPO – Certified Scrum Product Owner, Scrum Alliance, Inc.

November 1998

B.F.A. Illustration, Savannah College of Art and Design

Skills / Abilities / Tools

Project Management, Adobe Illustrator, Adobe Photoshop, Adobe XD, Agile, Axure, Bootstrap, Boxes And Arrows, Branding, Business Analysis, CSS, HTML, Information Architecture, Interaction Design, InVision App, jQuery, Mobile Design, Native App Design, Prototyping, Responsive Design, Responsive Frameworks, Sketch, Storyboarding, Success Metrics, Task Flow Diagramming, Usability, User Experience, User Experience Design, User Journeys, User Personas, User Research, User Testing, Visual Design, Wire-framing

"The more engaged users are... the more functionality an application can sustain."

-Jakob Nielsen