User Interface/Interaction Designer & Information Architect
Sr. User Experience Consultant, Craneware
Several times over the course of my career I’ve been charged to lead efforts aimed at shifting a culture towards a more user-centered design mindset. While this is an enticing challenge, it is virtually impossible to do without a certain amount of clout and veto ability to redirect teams and processes that are stuck in a “business as usual” mindset. Attempting to meet this challenge with your hands tied behind your back results in a slow-trickle of change and a daily mountain of frustration for you and others. Read this case study to learn why a bottom-up culture shift is a invitation to disaster (regardless of any top-tier executive champion that may exist).
Led the UX effort involving the migration of legacy desktop applications to a cloud-based SaaS environment.
Led the development of a robust and interactive Axure design kit aimed at supporting rapid go-to-market efforts and IxD design consistency across Craneware’s cloud-based Trisus platform.
4 Contract Engagements
Sr. User Experience Architect, Dooney & Bourke
Led the UX/UI responsive redesign efforts for Dooney.com and ILoveDooney.com retail e-commerce checkout flows impacting 1.5MM page views and 2.5MM online sales per month.
Led the UX/UI design strategy for Dooney’s native iOS application focused around Dooney’s Bag of the Week marketing campaign.
Conducted user interviews and documented user persona attributes and characteristics that drove various content redesign efforts.
Led UX/UI design strategy for Dooney.com browse flow overhaul effort. Responsible for producing various design artifacts including wire-frames, high-fidelity comps, redlines specifications and pattern libraries. Directed/managed offshore development team and provided quality assurance reviews.
Information Architect, United States Social Security Administration
Proposed future-state information architecture overhaul plan of Social Security Administration’s PolicyNet portal impacting 77,000 users and 30MM page views per month.
2nd Contract Engagement
Lead Interaction Designer, AT&T
Provided UX/UI/IxD thought-leadership impacting AT&T’s highly trafficked buy-flow and shopping cart user experiences. Produced annotated wire-frames, high-fidelity static comps and interactive prototypes to inform stakeholders and engineers of future-state design expectations.
Sr. User Experience Architect, Anthem Blue Cross Blue Shield
Evangelized internal UX strategy concepts while simultaneously restoring failing B2B portal project by training internal Agile team on how to incorporate UX into two week sprint methodology. Trained, mentored and managed small team of offshore UX resources.
1st ContrACT ENGAGEMENT
Sr. User Experience Architect, AT&T
Defined, designed and documented user interface component standards for AT&T’s next generation responsive Web solutions (Pattern Library). Ensured component and interaction design proposals complied with WCAG 2.0 AA accessibility standards.
Delivered complex, interactive prototype of AT&T’s buy-flow (eCommerce checkout) for formal usability testing.
User Interface Producer/Designer/Front-end Coder, USAA
Forrester Research awarded USAA the highest overall score in its 2017 mobile banking benchmark methodology. As UI Producer, I became very familiar with this methodology and responsible for leading project efforts through USAA’s strict UX tollgate program.
Usability is at the center of USAA’s award-winning UX methodology. As UI Producer, I worked closely with my usability counterpart to identity and validate various design and interactive hypothesis. Several of my hypothesis were proposed to (and adopted by) USAA’s enterprise design standards team and subsequently these patterns became available to the all project efforts across the organization.
Successfully led the translation of 32 legacy dotcom feature functions to responsive (Bootstrap) supporting USAA’s credit card, banking and auto insurance lines of business.
Education / Certifications
CSPO – Certified Scrum Product Owner, Scrum Alliance, Inc.
B.F.A. Illustration, Savannah College of Art and Design
Skills / Abilities / Tools
Project Management, Adobe Illustrator, Adobe Photoshop, Adobe XD, Agile, Axure, Bootstrap, Boxes And Arrows, Branding, Business Analysis, CSS, HTML, Information Architecture, Interaction Design, InVision App, jQuery, Mobile Design, Native App Design, Prototyping, Responsive Design, Responsive Frameworks, Sketch, Storyboarding, Success Metrics, Task Flow Diagramming, Usability, User Experience, User Experience Design, User Journeys, User Personas, User Research, User Testing, Visual Design, Wire-framing