Hello, and welcome.

I’m Shawn, a Senior AI-Inspired Product Designer and Project Manager.
Learn more

Hello, and welcome.

I’m Shawn, a Senior AI-Inspired 0-1 Product Designer and UX Architect

Learn more Client testimonials

Portfolio of past projects

Various select projects covering ten years of successful delivery

Ernst & Young

Conversational AI: Flow Modeling

Conversational AI
Chatbot
Employee Onboarding
⭣
Decreased stakeholder review and approval from ~1 week to ~2 days
⭡
Raised initial NPS by 17 points (from 25 to 42)

Experimentation with new tools and techniques

Project builds

This collection of AI-driven experiments uses my Vehicle Passport pet project to explore how emerging tools can support every stage of the UX design lifecycle. Each experiment offers a playful yet purposeful look at how artificial intelligence might enhance design thinking, streamline workflows, and unlock new possibilities supporting the design and development of engaging experiences.

Workflows and artifacts

Vehicle Passport: A pet project for AI exploration

Not a finished, branded design but rather a scrappy, clickable MVP vibe-coded with Cursor Windsurf + Claude Sonnet 4 (including Supabase user authentication). Time to complete ~6 days.
Process deep dive. It’s evolving quickly
Stage 1: User needs and business objectives

Continue reading →

Stage 2: Functional requirements and content specifications

Continue reading →

Stage 3: Information architecture and interaction design

Continue reading →

Stage 4: User interface and navigation design

Coming soon

Stage 5: Visual design

Coming soon

What is the Vehicle Passport
The concept acknowledges user pain points that exists throughout the trade-in funnel. The concept further hypothesizes that separating the vehicle trade-in funnel from the vehicle sales funnel, leveraging IoT and emerging technologies, will boost sales and improve customer satisfaction. After mulling the idea over with several deep research tools like Claude, ChatGPT, Perplexity and Sjeel Koster’s ICP Architect agent, it seems like there might be a real world need (sycophantic?).
Inspiration
For years it seems I’ve been encumbered by workflows, processes and tools that were imposed on me by clients, employers and cultures. This pet project gives me the freedom to explore new tools, techniques and technologies at my own pace.

Guiding Principles

I subscribe to the following definitions and beliefs.

“A brand is a person’s gut feeling about a product or service. It’s not what you say it is. It’s what they say it is.”

Marty Neumeier – The Brand Gap

“Experience Design is the design of anything, independent of medium and across media where human engagement is an explicit goal and human experience an explicit outcome.”

Jesse James Garrett

“If you don’t have time to do it right… when are you going to have time to do it over?”

John Wooden

“Enlightened trial and error succeeds over the planning of the lone genius.”

David Kelly – Founder, IDEO Labs