Observing User Pain Points
Process Deep Dive | Vehicle Passport | Pain Points
The Problem(s)
In today’s modern world, you can buy and sell cars completely online from start to finish. It’s pretty remarkable. Even with all of the technology that’s currently in place though, the trade-in experience still misses the mark. Let’s take a closer look at Carvana’s current-state trade-in funnel to learn more.
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Funnel inspection
➤ Sell/Trade (Get Your Offer)
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Funnel Entry (License Plate)
⭣
Information Recall
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Funnel Entry (VIN)
⭣
Information Recall
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Information Hunt
⭣
Information Recall
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Funnel Entry (License Plate)
⭣
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Poor microcopy
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Funnel Entry (VIN)
⭣
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
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Funnel Entry (License Plate)
⭣
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Funnel Entry (VIN)
⭣
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
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Information Hunt
⭣
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
Need to create brand style guide and tone of voice
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