About

Professional stuff. Fun stuff. Testimonials

The basics

I’m a UX generalist and vibe-coding product designer with a passion for leading projects from concept to completion—balancing user needs with business goals at every step. I believe user research is the bedrock of great design, and my motto is simple: advocate for users, serve the business. In the evolving landscape of design and technology, I’ve focused the past year on expanding my toolkit with emerging technologies—especially AI—while deepening my soft skills and self-awareness. My approach blends thoughtful research, strategic design, and a forward-looking mindset to create experiences that matter.

Contact options
Phone: (303) 269-1421
Email: shawn@shawnkelshaw.com
Location: Savannah, GA (EST)
LinkedIn: @shawnkelshaw
Relocation: Yes, ready to relocate
Achievements: Read client testimonials
Status: US Citizen
Favorite guiding principles
Certifications
Education
Savannah College of Art & Design
B.F.A. Illustration – 1999

Tools

Painting a house with a toothbrush is not fun. I prefer to use the right tool for the challenge at hand.

Figma logo supporting Shawn Kelshaw's Figma expert knowledge
POC | Design Systems | Coding IDE
Coding IDE
Deep Research | Coding IDE & Agent
Deep Research | Custom Agents
API Testing
Creative Workflows
Project Mgmt.
Project Mgmt. | Labs | DevTools | Analytics
Best Practice Flow Diagramming
Human Interface Guidelines
Native iOS Apps
Yeah, I still use it

Testimonials

Over the years I have had the pleasure and privilege of working with these fine people and brands.

Peter B. | SVP

“[…] Shawn has been amazing on this project. He can design. He has a strong technical background. And he knows how to manage us. He’s good at providing his perspective and pushing back. The project is coming along well, and it wouldn’t be here without him. I can’t wait to see the site live. It’s going to be stunning.”

— Peter B. | SVP
Sharon M. | AVP, Lead Product Manager (User Research)

“I had the pleasure of working with Shawn in a research role to complement Shawn’s design expertise. I was consistently impressed with his attention to detail in the design work he did. And on top of that, he had a true heart for the customer, and always approached his designs from the customer perspective, while keeping business goals and constraints in mind. He was very involved and interested in customer research on his designs, and eagerly took customer feedback and expertly translated it into the next iteration. His knowledge of design principles is deep, and it shows in his work.”

— Sharon M. | AVP, Lead Product Manager (User Research)

“I am pleased to offer my wholehearted endorsement for Shawn. He is a highly proficient and dedicated UX Architect who consistently exhibits exceptional expertise in his field.

During our collaborative tenure at Fleet Cost & Care, Shawn played a pivotal role in enhancing our product’s usability and overall user satisfaction. His discerning ability to comprehend user requirements and translate them into intuitive, visually appealing design solutions was truly commendable.

Shawn’s approach to UX design is characterized by scrupulous attention to detail, innovative problem-solving, and a profound understanding of user behavior. His capacity to envision solutions beyond existing paradigms provided us with the opportunity to significantly redefine our approach to user experience.

Shawn also exhibited a commendable dedication to identifying and rectifying suboptimal coding practices that, if left unchecked, could have posed significant challenges in the future. Thanks to his vigilance, potential issues were identified and addressed promptly, preventing potential setbacks that could have materialized months down the road.

Shawn’s contributions to our projects were invaluable, and his professionalism, knowledge, and proactive approach make him an exceptional asset to any team or organization. I have no hesitation in highly recommending Shawn, as I am confident that he will continue to excel in his UX Architect role and positively impact any project he undertakes.”

— David T. | SME, Technical Team Lead
Melinda B. | B2B Product Owner

“Arif has taken your design recommendations and leveraged them to create an amazing solution for our business partners and they are all overjoyed. We understand that it is a draft and you will be doing some testing, but it has been a great springboard for us and wanted to let you know how much we appreciate you saving the day!”

— Melinda B. | B2B Product Owner

“Shawn is about the best I have ever worked with in the creative graphics area. The tools and computers are great but this guy is an artist on top of all of that.”

— Tom S. | CEO

“Shawn is extremely knowledgeable in web design and site building. He has assisted Silvergear many times over the past few years in web projects. Shawn has assisted us in Web Design, CSS, HTML 5, Flash, UI, PHP, MySQL, and Joomla.

Shawn is a pleasure to work with. Very professional, creative, timely, detail oriented and great communication!”

— Michelle S. | Project Manager
Steve S. | Srum Master

“Just a note to say the PDF with pics of the board you took with one of the entire board, then pics of the individual diagrams/sections interspersed with the code was very effective for remote users I think. I’d consider this a best practice for remote users. #AwesomeSauce #YouDaMan”

— Steve S. | Srum Master
Jeff G. | Product Owner

“This is all great stuff! This is a component that we have not ever had before in my 20 years of being with Synchrony, so I am excited about having you and the work you are doing and how things are coming together in a working rhythm in the team. Thank you for all you are doing.”

— Jeff G. | Product Owner
Dan S. | Director, Technology

“Let me know if you need anything. I have seen and heard great feedback on your work, and to be honest you’re probably the best new hire I have hired that got acclimated to the crazy and dove right in. You’re a true asset to the team. I’m very impressed, and I report that up. ;-)”

— Dan S. | Director, Technology
Andrew B. | Mentee, Webflow Developer & Photographer

“Shawn has been instrumental in helping me understand the complexities of UI/UX Architecture with amazing insights into Enterprise level concepts and the history of visual design. Without Shawn’s mentorship, I would have solely focused on graphic design and learning Figma. In addition, Shawn would lead me down a path to understanding the 5 pillars of UX and thinking of business objectives and why a design is required, and more. If you are looking for someone who will challenge traditional design thought, and offer an experienced insight then he is your guy!”

— Andrew B. | Mentee, Webflow Developer & Photographer
Arpita J. | C.U.A.

“Shawn had been a great mentor and his expertise in Axure helped me to achieve accomplishment of project modules to a great extent.”

— Arpita J. | C.U.A.
Maria B. | M.S. and Certified Usability Analyst

“Shawn’s comprehensive list of talents in User Experience Design gives him a broad base of skills, making him highly competent in a variety of settings. His desire to provide the best experience for the user drives him to serve as an advocate for the user, coming up with elegant solutions in terms of usability as well as design. I can always count on Shawn for his extensive skill set, the caliber of his work, and his ability to arrive at effective solutions. An immense pleasure to work with!”

— Maria B. | M.S. and Certified Usability Analyst
Mark M. | District Manager, Wendy’s

“Shawn’s feedback about his in-store visit and online user experience analysis of the TalktoWendys.com Web portal led to a deep review and subsequent updates to our online experience. We took some of his bullet points and put them into practice to ensure a better online experience for all of our customers. His efforts were a major contribution to up-holding our commitment to providing quality and service and we appreciate the Web and User Experience analysis his expertise provided.”

— Mark M. | District Manager, Wendy’s

“I hope you know you are challenging me. Every single time we make the task more complex and difficult to understand you break it down to its component parts and astound me with the result. You managed to incorporate Charlie’s flow chart into the whole crossover tool in a most elegant way. You don’t get brain-locked on one solution until it’s the best solution. This is indeed a challenge, but I’m up for it. I WILL find a mountain you can’t move!! Most excellent work.”

— Benn O. | Director of Marketing, Eaton (Moeller Electric)
Zach B. | Mentee & Burgeoning Product Designer

“Shawn has been my UX Design/Product Owner mentor since September 2022. He has been very generous with his time and very valuable with his wisdom.

He is extremely knowledgeable, not only of skills and mindsets, but also the history of technology and how it got to where it is today. He understands not only how things work, but why they work and who made them work first.

I highly recommend Shawn to any company who wants to enhance their products’ performance. He is precise and thorough while creating phenomenal user-centric designs. He is methodical yet efficient in his process and has a deep understanding of what it takes to design winning products.

I have the pleasure of spending time learning from and being around Shawn, he is a great person and has become a great friend of mine. So, I also recommend Shawn to any young person wanting to be mentored. Shawn only requires that you’re dedicated, do the homework and have an open mind to learning new things.”

— Zach B. | Mentee & Burgeoning Product Designer
AT&T

“Arif has taken your design recommendations and leveraged them to create an amazing solution for our business partners and they are all overjoyed. We understand that it is a draft and you will be doing some testing, but it has been a great springboard for us and wanted to let you know how much we appreciate you saving the day!”

— AT&T

Amateur photography

Honestly though… who isn’t an amateur photographer these days?

Guiding Principles

I subscribe to the following definitions and beliefs.

“A brand is a person’s gut feeling about a product or service. It’s not what you say it is. It’s what they say it is.”

“Experience Design is the design of anything, independent of medium and across media where human engagement is an explicit goal and human experience an explicit outcome.”

“If you don’t have time to do it right… when are you going to have time to do it over?”

“Enlightened trial and error succeeds over the planning of the lone genius.”