(Retail B2C Buy-flow Funnel Redesign) (Retail B2C Buy-flow Funnel Redesign)

Retail B2C Buy-flow Funnel Redesign During this project engagement, I worked as UX Lead tasked with investigating, documenting and evangelizing new interface design and experience updates to Dooney’s checkout flow; a single page checkout (no Review page prior to... (Retail B2C Content/UI Design) (Retail B2C Content/UI Design)

B2C E-commerce Redesign I Love Dooney (ILD) is Dooney and Bourke’s discount product portal. It is based on the Salesforce platform and was scheduled for a design overhaul in 2018. This ILD UX design project leveraged much of the discovery information I had been... (Retail B2C Browse-flow Funnel Redesign) (Retail B2C Browse-flow Funnel Redesign)

Retail B2C Browse-flow Funnel Redesign Overhauling Browse Flow Experience Track This project centered around the redesign of the browse flow track for with an improved, mobile-friendly and modernized user experience that enhanced the Dooney brand story...