by Shawn Kelshaw | Sep 27, 2019
Retail B2C Buy-flow Funnel Redesign During this project engagement, I worked as UX Lead tasked with investigating, documenting and evangelizing new interface design and experience updates to Dooney’s checkout flow; a single page checkout (no Review page prior to...
by Shawn Kelshaw | Jan 1, 2018
B2C E-commerce Redesign I Love Dooney (ILD) is Dooney and Bourke’s discount product portal. It is based on the Salesforce platform and was scheduled for a design overhaul in 2018. This ILD UX design project leveraged much of the discovery information I had been...
by Shawn Kelshaw | Dec 1, 2017
Retail B2C Browse-flow Funnel Redesign Overhauling Browse Flow Experience Track This project centered around the redesign of the browse flow track for Dooney.com with an improved, mobile-friendly and modernized user experience that enhanced the Dooney brand story...
