Hello, and welcome.

I’m Shawn, a Senior AI-Inspired Product Designer and Project Manager.
Learn more

Hello, and welcome.

I’m Shawn, a Senior AI-Inspired 0-1 Product Designer and Project Manager.

Learn more Client testimonials Contact me

Introduction

Empathy is where my design practice began. Not from textbooks, but from life—shaped by hardship, and lifted by rare acts of kindness. That lived experience guides how I design: with care, with curiosity, and with people at the center.

The rapid advancement of artificial intelligence is revolutionizing product design, compressing methodologies and accelerating development cycles, creating both risks and opportunities.

I’m a cautiously optimistic senior product designer who champions a pragmatic design-to-dev lifecycle, thoughtfully integrating AI into classical workflows. I believe AI can enhance and accelerate Design Thinking without sacrificing empathy or the importance of content and human collaboration.

Contact options
Phone: (303) 269-1421
Email: shawn@shawnkelshaw.com
Location: Savannah, GA (EST)
LinkedIn: @shawnkelshaw
Relocation: Yes, ready to relocate
Achievements: Read client testimonials
Status: US Citizen
Favorite guiding principles

Vehicle Passport: A pet project for AI exploration

Not a finished, branded design but rather a scrappy, clickable MVP vibe-coded with Cursor Windsurf + Claude Sonnet 4 (including Supabase user authentication). Time to complete ~6 days.
Process deep dive. It’s evolving quickly
Stage 1: User needs and business objectives

Continue reading →

Stage 2: Functional requirements and content specifications

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Stage 3: Information architecture and interaction design

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Stage 4: User interface and navigation design

Coming soon

Stage 5: Visual design

Coming soon

What is the Vehicle Passport
The concept acknowledges user pain points that exists throughout the trade-in funnel. The concept further hypothesizes that separating the vehicle trade-in funnel from the vehicle sales funnel, leveraging IoT and emerging technologies, will boost sales and improve customer satisfaction. After mulling the idea over with several deep research tools like Claude, ChatGPT, Perplexity and Sjeel Koster’s ICP Architect agent, it seems like there might be a real world need (sycophantic?).
Inspiration
For years it seems I’ve been encumbered by workflows, processes and tools that were imposed on me by clients, employers and cultures. This pet project gives me the freedom to explore new tools, techniques and technologies at my own pace.

Guiding Principles

I subscribe to the following definitions and beliefs.

“A brand is a person’s gut feeling about a product or service. It’s not what you say it is. It’s what they say it is.”

Marty Neumeier – The Brand Gap

“Experience Design is the design of anything, independent of medium and across media where human engagement is an explicit goal and human experience an explicit outcome.”

Jesse James Garrett

“If you don’t have time to do it right… when are you going to have time to do it over?”

John Wooden

“Enlightened trial and error succeeds over the planning of the lone genius.”

David Kelly – Founder, IDEO Labs