“It is beneath the dignity of excellent men to waste their time in calculation when any peasant could do the work just as accurately with the aid of a machine.”

– Gottfried Willhelm Leibniz

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Effects

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People

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Shawn
Kelshaw

“It is beneath the dignity of excellent men to waste their time in calculation when any peasant could do the work just as accurately with the aid of a machine.”


Fast forward a few centuries, and here we are—AI has become the ultimate ‘peasant,’ crunching data, analyzing patterns, and speeding up the grunt work of user experience design. As a UX designer, I embrace this new chapter where machines handle the heavy lifting, leaving me free to focus on what really matters: crafting experiences that feel human, intuitive, and maybe even a little delightful. After all, why do the math when the robots are happy to do it for us?

This portfolio is my creative playground, showcasing the breadth of my experience across diverse industries and project engagements. Over the years, I’ve honed my skills as a well-rounded UX generalist, thriving in complexity and navigating design challenges using a balance of best practices and hard-earned lessons. From design intricacies to workplace dynamics, my journey has shaped me into a mature and versatile practitioner—equipped with the expertise, adaptability, and insight that any employer would value.


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