Archive

EY employs, on average, one person every eight minutes. The purpose of the IBM Watson chatbot aimed to change and improve the way Millennials interacted with and experienced HR.

I led the redesign of AT&T’s high-traffic B2C product tiles, addressing a legacy layout that failed to showcase all available color options for popular retail items. This oversight contributed to cart abandonment, product exchanges, and increased call center volume. With limited screen real estate and dense content requirements, the solution demanded a refined application of logical grouping and typographic hierarchy to improve scan-ability and conversion.

Led visual and interaction design standards for complex UI components used in both B2B and B2C digital experiences across a global telecommunications enterprise.