Shawn Kelshaw

Shawn Kelshaw

Shawn is a User Experience architect with ten years of visual design, front-end coding and user research/testing experience. He has led complex, enterprise application builds and is a certified Scrum Product Owner.
  • Joined: 2018-12-04
  • Articles: 15

Drafting a PRD with Claude and Perplexity (Pro)

I’ve been exploring a problem space in the automotive industry for a few years now—long before AI entered the spotlight. What started as a client-led Design Thinking project that ultimately stalled became a personal pursuit. After the client engagement ended, I continued the investigation on my own, initially applying classical product design methods to draft a PRD. Recently, I’ve returned to the project, now leveraging AI to push the work further.

Arresting and Visualizing Complex Conditional Logic

There's no AI that can arrest and visualize complex, conditionally-saturated funnels right now. Old school boxes and arrows. Enter at your own risk!

Modeling human decision-making in task-heavy experiences is often a daunting and intimidating task for most designers. Early in my career, I learned best practices for arresting and visualizing complex branching logic and I still rely on those best practices today. I have yet to experience an AI agent or tool that can accurately mirror complex branching logic with any level of reliable detail. In fact, the AI tools I experimented with consistently achieved mild mediocrity and never consistency.