Process Methodology

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Ontologies, taxonomies, way-finding, conditional logic branching and the four paradigms of search. This is the stage where we start to turn the corner from abstraction to concrete. Arresting and visualizing complex conditional logic flows is one of my strengths.

It just does. No AI will ever change that. For this stage deep dive, we will assume the product I'm designing, the Vehicle Passport, is a first-generation disruptor. As such, the details of the technical stack and functional layers required to support the new experience concept are to be defined post proof-of-concept. For now, we'll generalize on the technical stack and functional layers that are likely to be required to support the Vehicle Passport experience.

A friend of mine, Nick, is a bit of a car enthusiast. Over just three years, I watched him trade in and purchase three different vehicles—all initiated online. Each time, he ran into the same issues: friction and frustration, all tied to the trade-in aspect of the transaction. His frustration sparked the investigation below.